Lead generation is location, location, location

Like to real estate, make money and get results on the Internet is all about location, location, location. Where are your web forms and offerings is an important determined to present not only rates, but also sales conversion.

Conversion

When a consumer responds to an offer or form can determine these keys for conversion:
Awareness: Is it aware that they are entering into a buying process consumer? intent: is that the consumer really consider buying one?Correspondence: The consumer is a match for my product or service?
Website

For many marketers will build the basis for their platform of a lead generation or multiple sites web.Cela usually involves a domain name and rich content focused on the relevant subjects for consumers that want to sell.

The advantage of this strategy is that you build a deep relationship and confidence of the transactions consommateur.Plusieurs often results in a relationship.

Web page

Other lead generation relies more on the immediacy and the flexibility of acquisition premium locations.

This offers benefits for the niche or cyclic lead generation.Purchase of strategic positioning on popular web sites often allow you to react to market events and information that impact your product. For example, earns placement on Wall Street Journal online when the Federal Reserve announces rate changes on Yahoo! Finance as new FHA Secure law is adopted.

However, most of these techniques is used to simply to generate high volumes of lead by positioning of established sites such as MSN, Yahoo! and sites of major online news destination consumer purchase.

Page position

Once you have established one or more locations, it becomes for the position.Il is well documented that Internet consumers do not read or linearly follow a page.Ils ignore and browse based on enhanced templates and attractors.

Eye-focus heat maps are a typical method to evaluate the position of the prime page on any web page.Follow these heat maps and location of the eye and a location of an utilisateur.Bien this one example, it is a model-based time very typique.Les consumer are packed to expect the most important information in the upper left corner, analyze detail down and left to right and ask potential items of special interest in the sidebar to the right.

Therefore, you will see most publishers and advertisers configure their lead generation efforts to take advantage of this predictable behavior.

Intention to location

As we discussed location, most of the conversation was much in winning the attention of consumers.This attention is an important factor in lead generators, but at the conversion.Il not necessarily volume is much more useful in purchasing good prospects and creation of an efficient sales process to convert gaging intend to consumers.

This intent can largely be postulée content and depth of the navigation.

Context

Content and copy a page is largely what attracts a consumer to a consequent particulier.Par location, if you are looking for professionals who seek higher education opportunities, then it follows you as your head to have been generated from a page to search for a college or a new career.

Context may also be valuable in filtering your prospects more closely matching you programs proposez.Si you have just been approved as a FHA lender you would rather get an advance FHA/page of the site, as one on the right, a website that attracts subprime General refinance consumer.

Similarly, a borrower that is generated on a site specific search like bankrate.com or real estate vertical search engine like zillow.com are more likely to have done their research and are now close to a buying decision.

Depth

Much as the context, the depth of the visit of consumer may give you clues for consumers to acheter.Les leads generated from a banner on the homepage of MSN or Yahoo! are much less likely to be immediate buyers or borrowers from those generated in the finance section or mortgage for the same website.

The same level of depth may be somewhat directed by filtering these high-level submits the page location (i.e., the front page of Yahoo!) through a banner of segmentation.Malheureusement clicks puts at risk the final submission and each step requesting more information, without adding value, can be frustrating for consumers .it ' is why relevant content like lendingtree.com or bankrate.com destination websites often leads to much more productive.

Bill Rice is an authority on the lead management and industry plomb.Il generation is a frequent writer, share ideas on sales to the most detailed, Blog comment generation lead LeadMarketwatch.com and speaker, presented on sites like Leads2007, LeadsCon, Ohio MBA and master top quality online market.